I am following a conversation on linkedin in the Harvard Business Review group.
The argument was made that there are no win-win business deals and that the belief that they exist is paramount to believing in unicorns and the tooth fairy.
Here is my take on it:
To say that win-win business deals are impossible is to say that capitalism doesn’t work.
The belief that it is a zero sum game requires that for one party to win, the other must lose. This assumes that if I got rich, I did so at the expense of someone else.
That ideology is an affront against the basic tenants of capitalism, and is as infectious as the cry for Robbin Hood to give to the poor what is rightfully someone else’s.
As an example: I sought out Business Expert Press (BEP) to publish my book, Managing Employee Turnover. I did this because they can market it better and offer more legitimacy than the self-publication route. They accepted my book proposal. I WIN!
BEP has agreed to publish, Managing Employee Turnover because they know that David Allen and I have written a concise, evidence-based book that managers can use to immediately implement strategic employee turnover solutions. Academics will buy it as an exemplary resource that outlines how managers can use evidence-based management techniques to solve HR problems even beyond turnover. BEP recognized that this book has the potential to sell several thousand copies. THEY WIN!
Managers who read the book can immediately implement evidence-based employee retention management strategies for the extremely low investment of just having purchased and read Managing Employee Turnover. THEY WIN!
Students of HR who read the book will understand the state of the art details of evidence-based employee retention management as well as gain an understanding of how to use evidence-based management techniques toward all HR problems. THEY WIN!
Employers of these HR students win because, on their teams are educated evidence based HR practitioners. THEY WIN!
Looks like a WIN-WIN-WIN-WIN-WIN business deal, thanks directly to CAPITALISM. To those that do not believe in win-win business deals, to those who no longer believe in capitalism, I say ride out of town on your pretty little unicorns!
© Dr. Phil Bryant